Brand Index

In 2023, we started a new research project the main goal of which is to monitor key indicators of the effectiveness of marketing activities of construction brands among adult residents of Poland.

BCMM Omnibud Brand Index is a research focusing on measuring:

Spontaneous brands awareness index in a given product category
Aided brands awareness index in a given product category
Net Promoter Score index of brands in a given product category (tendency to recommend brands to friends)

Based on these indicators, BCMM created a base model expressing the brand's value, i.e. the BCMM Omnibud Brand Index, which ranges from 0 to 100. The higher the value, the stronger the brand's position measured by its awareness and reputation indicators.

The study enables a precise assessment of the value of a construction brand in the context of direct competition in specific categories of building materials. Additionally, it allows you to compare the brand with other companies operating in various areas of the building and finishing materials industry.

BCMM Omnibud Brand Index research - available reports

So far, BCMM has carried out research in the following categories: electrical installation equipment, construction power tools, garden power tools, shower cabins and radiators.

If you would like other product categories to be included in the BCMM Omnibud Brand Index survey, please contact us.

BCMM Omnibud Brand Index – garden power tools 2024

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Publish date: 24/05/2024

The report contains data on the spontaneous and assisted knowledge of garden power tools brands among adult residents of Poland and information on the tendency of consumers to recommend garden power tools brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of garden power tools brands was created.

In particular, the report covers:

  • spontaneous awareness of 94 brands associated with garden power tools
  • assisted awareness of 33 brands of garden power tools
  • Net Promoter Score for selected brands of garden power tools (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of garden power tools (aided awareness above 5%)

Power tools brands present in the report (aided awareness): AL-KO, Alpina, Ambrogio, Black&Decker, Bosch, Cedrus, Dedra, DeWalt, Einhell, Faworyt, Fieldmann, Gardena, Gatec, Handy, Hecht, Honda, Hortmasz, Husqvarna, Kärcher, Lider, MacAllister, Makita, Milwaukee, Mountfield, NAC, Oleo-Mac, Parkside, Rivall Pro, Ryobi, Stanley, Stiga, Stihl, Wolf Garten.

The study was carried out in May 2024 using the CAWI online survey technique on a representative sample of N=1080 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM OMNIBUD BRAND INDEX – construction power tools 2024

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Publish date: 20/05/2024

The report contains data on the spontaneous and assisted knowledge of power tools brands among adult residents of Poland and information on the tendency of consumers to recommend power tools brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of power tools brands was created.

In particular, the report covers:

  • spontaneous awareness of 89 brands associated with power tools
  • assisted awareness of 35 brands of power tools
  • Net Promoter Score for selected brands of power tools (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of power tools (aided awareness above 5%)

Power tools brands present in the report (aided awareness): AEG, Black + Decker, Bosch, CAT, Celma, DeWALT, Dexter, Dnipro-M, Einhell, Erbauer, Festool, Graphite, Hilti, Hikoki, Husqvarna, Kaltmann, Kärcher, Lux Tools, Makita, MacAllister, Metabo, Milwaukee, MSW Motor Technics, Parkside, Performance Power, Rawlplug, Ryobi, Scheppach, Stalco, Stanley, Stihl, Sthor, Trotec, Worx, Yato.

The study was carried out in May 2024 using the CAWI online survey technique on a representative sample of N=1050 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – windows 2024

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Publish date: 26/01/2024

The report contains data on the spontaneous and assisted knowledge of windows brands among adult residents of Poland and information on the tendency of consumers to recommend windows brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, which reflects the value of brands in the consumer market and on the basis of which a ranking of windows brands was created.

In particular, the report covers:

  • spontaneous awareness of windows brands
  • assisted awareness of windows brands
  • Net Promoter Score for selected windows brands (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected windows brands (aided awareness above 5%)

Windows brands present in the report (aided awareness): Abakus, Adams, Amberline, Amex-Bączek, Budvar, Dako, Dobroplast, Domel, Dovista, Drutex, Eko-Okna, Eurocolor, Fakro, KNS, Krispol, MS, Oknoplast, Oknostyl, Okpol, Petecki, Plastimet, Roto, Sokółka, Solo, Sonarol, Urzędowski, Velux, Vetrex, Vidok, Witraż.

The study was carried out in December 2023 using the CAWI online survey technique on a representative sample of N=1110 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender and age. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – electrical equipment 2023

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Publish date: 05/07/2023

The report contains data on the spontaneous and assisted knowledge of electrical equipment brands among adult residents of Poland and information on the tendency of consumers to recommend electrical equipment brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, which reflects the value of brands in the consumer market and on the basis of which a ranking of electrical equipment brands was created.

In particular, the report covers:

  • spontaneous awareness of electrical equipment brands
  • assisted awareness of electrical equipment brands
  • Net Promoter Score for selected electrical equipment brands (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected electrical equipment brands (aided awareness above 5%)

Electrical equipment brands present in the report (aided awareness): ABB, Busch-Jaeger, Berker, Diall, Efapel, Elektroplast Nasielsk, F&F, Gira, Hager, Jung, Kanlux, Karlik, Kontakt Simon, KOS, Legrand, Lexman, Orno, Ospel, Polmark, Schneider Electric, Schrack, Viko, Vimar, Zamel.

The study was carried out in June 2023 using the CAWI online survey technique on a representative sample of N=1057 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – garden power tools 2023

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Publish date: 29/05/2023

The report contains data on the spontaneous and assisted knowledge of garden power tools brands among adult residents of Poland and information on the tendency of consumers to recommend garden power tools brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of garden power tools brands was created.

In particular, the report covers:

  • spontaneous awareness of 88 brands of garden power tools
  • assisted awareness of 33 brands of garden power tools
  • Net Promoter Score for selected brands of garden power tools (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of garden power tools (aided awareness above 5%)

Power tools brands present in the report (aided awareness): AL-KO, Alpina, Ambrogio, Black&Decker, Bosch, Cedrus, Dedra, DeWalt, Einhell, Faworyt, Fieldmann, Gardena, Gatec, Handy, Hecht, Honda, Hortmasz, Husqvarna, Kärcher, Lider, MacAllister, Makita, Milwaukee, Mountfield, NAC, Oleo-Mac, Parkside, Rivall Pro, Ryobi, Stanley, Stiga, Stihl, Wolf Garten.

The study was carried out in May 2023 using the CAWI online survey technique on a representative sample of N=1061 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – radiators 2023

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Publish date: 05/05/2023

The report contains data on the spontaneous and assisted knowledge of radiators brands among adult residents of Poland and information on the tendency of consumers to recommend radiators brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of radiators brands was created.

In particular, the report covers:

  • spontaneous awareness of 97 brands of radiators
  • assisted awareness of 29 brands of radiators
  • Net Promoter Score for selected brands of radiators (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of radiators (aided awareness above 5%)

Radiators brands present in the report (aided awareness): Brugman, Buderus, Convector, Cosmo, Diamond, Enix, Equation, Ferro, Fondital, GoodHome, Idmar, Instal Projekt, Invena, Jaga, Kermi, KFA Armatura, Korado, Luxrad, Perfexim, Purmo, Radson, Regulus, Stelrad, Terma, Termoteknik, Vasco, Viessmann, Vogel&Noot, Zehnder.

The study was carried out in April 2023 using the CAWI online survey technique on a representative sample of N=1075 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – construction power tools 2023

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Publish date: 04/05/2023

The report contains data on the spontaneous and assisted knowledge of power tools brands among adult residents of Poland and information on the tendency of consumers to recommend power tools brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of power tools brands was created.

In particular, the report covers:

  • spontaneous awareness of 66 brands of power tools
  • assisted awareness of 32 brands of power tools
  • Net Promoter Score for selected brands of power tools (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of power tools (aided awareness above 5%)

Power tools brands present in the report (aided awareness): AEG, Black + Decker, Bosch, CAT, Celma, DeWALT, Dexter, Einhell, Erbauer, Festool, Graphite, Hilti, Hikoki, Kaltmann, Lux Tools, Makita, MacAllister, Metabo, Milwaukee, MSW Motor Technics, Parkside, Performance Power, Rawlplug, Ryobi, Scheppach, Stalco, Stanley, Stihl, Sthor, Trotec, Worx, Yato.

The study was carried out in April 2023 using the CAWI online survey technique on a representative sample of N=1075 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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BCMM Omnibud Brand Index – shower cabins 2023

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Publish date: 04/04/2023

The report contains data on the spontaneous and assisted knowledge of shower cabin brands among adult residents of Poland and information on the tendency of consumers to recommend shower cabin brands to their friends (Net Promoter Score method). The level of knowledge and recommendations of selected brands was used to build the summary BCMM Omnibud Brand Index, on the basis of which a ranking of shower cabin brands was created.

In particular, the report covers:

  • spontaneous awareness of 84 brands of shower cabins
  • assisted awareness of 31 brands of shower cabins
  • Net Promoter Score for selected brands of shower cabins (aided awareness above 5%)
  • BCMM Omnibud Brand Index for selected brands of shower cabins (aided awareness above 5%)

Shower cabin brands present in the report (aided awareness): Aquante, Atrium, Besco, Cersanit, Deante, Durasan, Huppe, Hydrosan, Ideal Standard, Invena, Iridum, Kabi, Kermi, Kerra, KFA Armatura, Koło, Liveno, Mexen, New Trendy, Novellini, Oltens, Omnires, Radaway, Ravak, Rea, Roca, Sanplast, SanSwiss, Savana, Sea-Horse, Wellneo.

The study was carried out in March 2023 using the CAWI online survey technique on a representative sample of N=1058 women and men aged 18 and over. The selection of the sample was carried out using the quota method, controlled by gender, age and the size of the place of residence. Quotas selected according to representation in the population of adult Poles.

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